Our Story
About AVA Merchandising Solutions
Two decades of field expertise, nationwide reach, and a singular focus: making your brand win at the shelf.
Company Overview
India’s Trusted Retail Merchandising Partner
AVA Merchandising Solutions Pvt Ltd was established with one clear purpose: to bridge the gap between brand strategy and real-world retail execution across India’s diverse and complex marketplace.
From premium modern trade outlets in metropolitan cities to traditional kirana networks in Tier 3 towns, we operate where it matters — on the ground, at the point of purchase, driving decisions that convert footfall into revenue.
With a nationwide presence spanning 28+ states and a roster of 500+ retail partners, AVA has become the go-to merchandising partner for FMCG brands, consumer durables companies, apparel retailers, and FMCG distributors seeking consistent, measurable results.
Years in Business
Retail Partners
States Covered
Field Professionals
Amit Chopra
Founder & Managing Director
“Retail success isn’t built in boardrooms. It’s built on shop floors, in front of shelves, by people who understand the last mile.”
Our Founder
Leadership Rooted in Retail Reality
Amit Chopra founded AVA Merchandising Solutions with a vision shaped by years of first-hand experience navigating India’s retail landscape. Having witnessed the gap between how brands envision their retail presence and how it actually manifests on the ground, he built AVA specifically to close that gap.
Under his leadership, AVA has grown from a regional operation to a pan-India force, serving hundreds of brands across FMCG, consumer durables, apparel, and personal care verticals.
His operating philosophy is simple: field discipline drives brand equity. Every strategy, system, and team structure at AVA reflects this belief.
What Drives Us
Mission & Vision
Our Mission
To deliver measurable, on-ground merchandising excellence that translates brand strategy into real revenue — consistently, at scale, across every format and geography in India.
Our Vision
To be India’s most trusted retail merchandising partner — known not just for coverage, but for the quality, accountability, and commercial impact of every store visit our team makes.
Our Values
Integrity in every report. Discipline in every execution. Accountability at every level. These aren’t aspirations — they are operating standards embedded in how every AVA team member works.
What Sets Us Apart
Company Strengths
Our competitive advantage is built on capabilities that took years to develop and can’t be replicated overnight.
Pan-India Infrastructure
Operational teams across 28+ states with deep local market knowledge and established retail relationships.
Tech-Enabled Reporting
Real-time field dashboards, photo-verified audits, and data analytics that give clients complete visibility.
Trained Field Force
1000+ trained merchandisers operating under rigorous SOPs, ensuring consistent brand standards site-to-site.
Compliance-First Culture
Every execution is measured. Planogram compliance, share-of-shelf, and availability tracked at every visit.
Multi-Category Expertise
Deep experience across FMCG, consumer durables, apparel, personal care, and pharma retail formats.
Long-Term Partnerships
100% client retention speaks to relationships built on results, not just contracts. We grow with our clients.
Ready to Partner with AVA?
Let’s have a conversation about your retail merchandising goals. We’ll show you exactly how AVA can help.