What We Offer
Comprehensive Retail Merchandising Services
Six specialist service lines, one integrated approach — built to drive consistent commercial results at retail.
Service 01
Retail Merchandising
We manage the complete shelf journey — from initial range placement to ongoing availability management. Our teams ensure products are placed correctly, stocked consistently, and presented to planogram standards across all retail formats.
Whether it’s modern trade, cash-and-carry, or specialty retail, our merchandising programs are designed to maximise share-of-shelf and minimise out-of-stocks.
Planogram Compliance
Stock Availability
Range Placement
Delivered Outcomes
Higher share-of-shelf versus competitor SKUs
Reduction in out-of-stock incidents
Consistent planogram compliance across all outlets
Increased basket size and impulse purchase rates
Delivered Outcomes
Increased footfall and dwell time in branded zones
Stronger brand recall through consistent in-store messaging
Higher conversion at point of display
Premium positioning versus competitor displays
Service 02
Visual Merchandising
First impressions drive purchase intent. Our visual merchandising teams design and implement compelling in-store environments that communicate brand value, attract attention, and trigger buying behaviour at the moment of decision.
From window installations and gondola end displays to category branding and seasonal changeovers, we handle end-to-end visual execution with precision and creativity.
Signage & POSM
Category Branding
Seasonal Changeovers
Service 03
In-Store Execution
Perfect plans fail without flawless execution. Our ground teams are trained to implement brand programs to exact specifications, consistently, across hundreds or thousands of outlets simultaneously.
From new product launches to promotional setups and permanent fixture installations, AVA’s in-store execution capability is what separates intent from impact.
Promotional Setups
Fixture Installation
Scale Deployment
Delivered Outcomes
Faster new product launch speed-to-shelf
Brand program compliance across all outlets
Promotional ROI maximised through quality setup
Real-time progress tracking and reporting
More Services
Additional Capabilities
Retail Audits
Photo-verified, geotag-confirmed store audits measuring availability, positioning, pricing, POSM compliance, and competitive activity — delivered as structured reports with actionable insights.
Compliance Tracking
Systematic measurement of planogram adherence, POSM placement accuracy, and promotional execution quality across your entire retail network, reported in real time via our field technology platform.
Field Force Management
End-to-end management of merchandising field teams including recruitment, training, deployment, route optimisation, performance management, and payroll administration across India.
Let’s Build Your Merchandising Program
Tell us about your brand, your retail footprint, and your commercial goals. We’ll design a service package that delivers measurable results.